DriveHealth

DriveHealth is building Avery, an agentic AI caregiver that frees nurses from admin work. A funded startup moving fast, selling to a hospital CFO and a bedside nurse at the same time. It needed one coherent brand that spoke to both, and a design system that let a tiny team ship like a big one.

I owned the whole visual brand as the only designer. Took the identity from a starting point to a complete, documented system: a Figma design system with variables, a component library, light and dark tokens, and brand guidelines used on every customer-facing touchpoint. Built sub-brand identities (Healthy Baby, Avery) and dual icon libraries for different contexts. Turned C-suite and sales briefs into finished work with minimal oversight: pitch decks, conference visuals, social campaigns, print, motion graphics, and a 60-second brand trailer. Built a custom Figma plugin for system consistency and an interactive HTML brand guide.

A complete, documented brand one designer could run and the whole company could build on. Identity to component library to launch-ready marketing, the output of a full creative team from one set of hands.