← Back to home
DriveHealth
Brand identity, product packaging, marketing design, and icon systems for a healthcare technology company
// the problem
A healthcare AI company needed a brand system that could speak to both enterprise executives and frontline clinical staff — plus two sub-brands and dual icon libraries for different contexts.
// my approach
Built the primary identity, extended it into Healthy Baby and Avery sub-brands, and developed two icon tracks: warm healthcare icons and geometric tech-forward icons.
// the outcome
Full brand system across product UI, marketing, conference design, and print. Figma design system with component libraries, an interactive HTML brand guide, motion content, and a 25-icon custom library.
// brand identity
Color Palette
#6640FF
#64EDFF
#F8F1E1
#000000
#FFFFFF
Type System
Transat
Weights: Regular, Medium, SemiBold, Bold
// Brand Identity
// Healthy Baby
// Avery
// Design System — Figma Variables
