// aboutDesigner. Builder.
Creative Technologist.
// background
I'm the person companies call when they need someone who can think in systems and execute in pixels, who can build the design language, write the component, and explain both to the stakeholder in the room.
Most recently Graphic & Web Designer at Drive Health, where I owned the visual identity, design system, and front-end development for an AI clinical support platform (Avery) serving healthcare organizations nationally. I built Figma plugin infrastructure and produced motion and video content for the brand.
Between roles I run Smoky Mountain Digital, my independent design and creative-technology studio, where I ship brand, web, and AI-driven work end to end for small and medium businesses.
My background doesn't fit a clean box. Eleven years running IT operations for a Fortune 500 homebuilder (Taylor Morrison), a chapter as a human performance coach working with elite athletes including UFC champions, then a full pivot into design and development. That path isn't noise. It's why I think the way I do: systematically, cross-functionally, and always focused on how the pieces connect.
I build brands, tools, and experiences. Figma to React. Concept to deployed. Print to motion.
// philosophy
I build the system, not just the deliverable. Every brand identity, icon set, or web experience I create is designed to scale: clear rules, documented rationale, and enough flexibility to grow without breaking. I believe the best design work is invisible infrastructure. It makes everyone else's job easier and keeps the brand honest long after the designer leaves the room.
I'm an early adopter and advocate for AI-assisted creative workflows. I use tools like Claude Code, Magnific, Runway, and Hyperframes not to replace craft, but to move faster, explore more options, and produce at the volume of a full team. The goal is always the same: make great work, ship it, and build something that lasts.
// currently
Building creative tools and shipping client work through my studio, Smoky Mountain Digital. Based in the Smokies between Knoxville and Chattanooga, working remote.
// competencies
// design
// build
// tools
// experience
Own design systems, brand identity, and front-end development for an AI-powered clinical support platform (Avery) used in healthcare organizations nationwide.
Independent design and creative-technology studio. Brand, web, and AI-driven creative for small and medium businesses, brief to delivery, no handoffs.
Cognitive conditioning and human performance coach for elite and professional athletes, including 3x UFC World Champion Henry Cejudo across all three title defenses.
Spent nearly 12 years keeping the infrastructure running for one of the nation’s largest homebuilders. Managed incident response, environment stability, and compliance across complex enterprise systems.