Journal

Short build write-ups, experiments, and case-study deep dives.

• 2026-06-30One site, one nameI built a two-brand system, found a same-name business with priority in my market, and consolidated everything onto my own name. A note on naming and judgment.
• 2026-06-28Designing for the machines tooStructured data, llms.txt, and crawl basics: making both sites readable by search engines and AI assistants.