// my own project · 2026MM One, the brand system
The identity for this studio: four marks, a color system, a kit of parts and a guide anyone can read.
Branding
Graphic design
Web
What it was for
A studio of one still has to look like a studio. I wanted a mark drawn from numbers, a color system that says which shade does which job, and a guide short enough to use.
What I made
- Four logo marks in four versions each, with a separate cut for small sizes
- Six colors, each with a full range from light to dark, and about thirty named roles
- A kit of more than sixty glyphs, patterns and layout pieces
- A guide of eleven chapters, and the styles this site runs on