Jobocalypse
A dark comedy brand about the end of work: a name, a mascot, a site and a trailer.

What it was for
A brand about machines taking the jobs, told as dark comedy with a little hope. It needed to feel like a film and a cartoon at once.
What I made
- The name, the strike-through wordmark and a robot mascot
- A site with a searchable lexicon of 100 terms and a page of charts
- A 60 second trailer
- A welcome email for new subscribers