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Athens Jiu-Jitsu
Brand identity, class logos, merchandise, and digital signage system for a martial arts gym in Athens, TN
// the problem
A martial arts academy needed one brand system that could speak to both adult competitors and parents evaluating a kids’ program — plus class logos, merchandise, and digital signage.
// my approach
Built the identity around a mountain/triangle mark referencing both the local geography and jiu-jitsu guard position. Adult and youth programs share the same geometric foundation with different tonal treatments.
// the outcome
Delivered the primary mark, class-specific logos, a merchandise line, and a digital signage system. The dual-audience approach unified both programs under one visual roof.
// Brand Identity
// Logos & Merchandise
// Digital Signage
