MM One ← Site
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Logo

Four marks, one family. The same sharp M, the same ONE, and one blue element in each.

The four marks
Symbol: two M's with a blue 1 between them
Symbol
Stacked: MM over ONE on a blue bar
Stacked
Wide: MM beside ONE in a blue box
Wide
Line: MM, two blue slashes, ONE
Line
The symbol has two cuts
Full symbol, largeFull symbol at 24 pixels
Full drawing. 100 pixels tall and up.
Small cut, largeSmall cut at 24 pixels
Small cut. Anything smaller.

The full drawing has a flagged 1 that locks into the left M. That detail turns to noise when it is small. The small cut keeps both M's whole, turns the 1 into a plain lit bar with a pointed top, and doubles the gaps. The favicon goes one step further: one M and the bar.

Which one, where
MarkUse it forFile
SymbolFavicon, watermark, the corner of a video, a signature on finished work. Anywhere a picture goes.symbol-*
Symbol, small cutThe same symbol under about 100 pixels tall: menus, signatures, the name lockups.symbol-small-*
StackedAvatars and profile pictures, square spaces, end cards.stacked-*
WideSite header, proposals, invoices, email signature. Anywhere a name goes.wide-*
LineLong, thin spaces: footers, banners, title bars. Also the typed form, MM // ONE.line-*
With the nameFirst contact and formal documents, where "Matt Madonna" has to be spelled out.lockup-*
Square cardSocial posts and placeholders, ready at 1080 by 1080.card-*
With the name
Symbol beside Matt Madonna, Studio of One
Horizontal
Symbol above Matt Madonna, Studio of One
Stacked
Colorways
Wide mark on navy
On navy. Primary.
Wide mark on white
On white. Documents and print.
Wide mark in one color
One color. Single-ink uses only.
Square card on navy
Square card on blue
Construction
54
Clear space is half a leg, all sides

Drawn, not typed.

The marks are built from one set of numbers. Never re-create them in a typeface.

  • The M is 264 wide and 324 tall, with legs of 54.
  • Its outer corners are points. The top is never flat.
  • One diagonal angle is used throughout.
  • The gap between the two M's is 37. The gap around the 1 is 10.
  • ONE has a round O and an N with pointed corners, to echo the M.
  • Keep clear space of at least half a leg width around any mark.
Smallest sizes
  • Symbol, full drawing: 100 pixels tall on screen, 25 mm in print.
  • Symbol, small cut: 20 pixels wide on screen, 8 mm in print.
  • Stacked: 40 pixels wide, 12 mm in print.
  • Wide: 120 pixels wide, 30 mm in print.
  • Line: 160 pixels wide, 40 mm in print.
  • Below those sizes, use the symbol.
Rules
  • One blue element per mark: the 1, the bar, the box or the slashes. Never two.
  • The M's are off-white on dark and navy on light.
  • In words, it is always "MM One," spelled out. Never "MM1" or "M1."
  • Flat color only. No gradient, glow, shadow or outline.
  • The one-color versions are for stamps, engraving and single-ink printing. Everywhere else, the 1 is lit.
  • Use the files as they are. Do not redraw, stretch, rotate or recolor them.
Do not
Use orange
Swap colors
Stretch it
Rotate it
Outline it
Wrong version